Client projects that show what awikom truly delivers in B2B marketing communication
Since 2000, awikom has been developing communication solutions for technical products and services. This page is your proof hub: project examples, client projects and success stories that show how complexity becomes clear messaging and how visibility is created that generates enquiries.
Success stories from practice
If you want to see not just client logos but the journey behind them, please start here:
Content marketing and press relations for sealing technology, including complex landing pages with text, CGI, photos and videos. Read the Freudenberg Sealing Technologies success story
Full-service communication and social media for track and trace solutions. Read the success story
AI-ready website – from concept to relaunch.
Website relaunch including SEO, GEO and new photography, followed by ongoing support with promotional materials, video and LinkedIn. Find out more about the success
Trade press relations and media planning for print and online. View the case study
Brochures, catalogues and trade fair graphics for laboratory technology. To the success story
CGI video presentations and annual report design with AI-generated image concepts. To the success story in detail
Press relations and event communication around testXpo. This is what success looks like in practice
awikom Target Groups since 2000
Industrial companies with products requiring explanation
Supplier Industry
Sealing technology, components, vibration dampers, automotive
Freudenberg, EagleBurgumann, Hutchinson, Erich Jaeger
Sensors and Measurement Technology
Industrial sensors, gas analysis, laboratory technology
Amsys, PST, Thermo Fisher
Medical Technology
Plastic components, high-performance ceramics
Dihse, BCE, Quattramed
Machinery and Automation
Waterjet cutting, blasting technology, pad printing, measurement technology, materials testing
KMT, Goldmann, TAMPONCOLOR, HEXAGON, ZwickRoell
Intralogistics and Serialisation
Track and trace, pharma logistics, packaging, logistics service providers
Laetus, MSK, Pack Innova, Kirchner
IT and Consulting
IT-services, tech consulting, tax advisory
komma, BCNP, Leps & Kunz
Energy and Infrastructure
Energy technology, network infrastructure
Hitachi Energy
Associations and Institutes
Machinery association, research institutes
VDMA, Fraunhofer IGD
Common characteristics of all target groups
B2B business model
Products requiring explanation
Technical target group
Long sales cycles
Content-driven sales
Clients and References
These are or were our successful clients:
Amsys
Our reference for AMSYS in Mainz shows:
- how product communication for OEM and sensor technology is managed consistently over years
- how trade fairs, print, web and performance marketing work together from one system
- how many individual measures create a solid, lasting visibility
awikom services for AMSYS since 2000:
Trade fair graphics | Trade fair construction coordination | Product photography | Image editing | Press relations | Media planning | Advertisements | Data sheets | Brochures | Business stationery | Promotional materials | Websites and microsites | Google Ads
BCE Special Ceramics
Our reference for BCE Special Ceramics in Mannheim shows:
- how high-performance ceramics are communicated in an understandable and sales-oriented way
- how a bilingual web presence cleanly connects technology and benefits
- how photography, text and SEO together support a clear positioning
awikom services for BCE since 2009:
Website concept | Web design | Programming | Texts | SEO | GEO | Google Ads | Product and corporate photography | Image brochure
BCNP Consultants
Our reference for BCNP Consultants in Frankfurt shows:
- how complex future topics such as biotech and nanotech are structured and made explainable
- how platforms and events are implemented digitally to generate reach
- how content, visuals and promotional materials work as one coherent unit
awikom services for BCNP:
Websites | Event platforms | Industry platform ChemistryCompass | Event promotion | Photography | Illustrations | Promotional materials including production management
DASYM
Our reference for DASYM in Bensheim shows:
- how a technical provider clearly and modernly positions its expertise
- how brand, brochures and website create a consistent appearance
- how SEO is integrated into structure and content from the very beginning
awikom services for DASYM:
Logo | Claim | Image and product brochures | Website concept | Web design | Programming | SEO
Dihse
Our reference for Dihse near Hamburg shows:
- how plastics technology for aviation and medical technology becomes visually tangible
- how a bilingual presence combines employer and tech communication
- how trade fair stand and digital channels tell the same story
awikom services for Dihse 2012 to 2019:
Logo | Claim | Image brochure | Photography (products, production, people) | Website bilingual (text, design, programming) | Social media | Trade fair stand concept
EagleBurgmann
Our reference for EagleBurgmann shows:
- how international internal communication remains clear even with high complexity
- how content is structured so that it works effectively in large organisations
- how consistent messages create orientation
awikom services for EagleBurgmann:
Internal communication | Content structure | Text and editorial
Erich Jaeger
Our reference for Erich Jaeger in Germany and the USA shows:
- how international communication is interlinked with local measures
- how social, PR, photo and video together build visibility
- how content remains quickly producible and brand-compliant for rollout
awikom services for Erich Jaeger since 2023:
Social media campaigns | Press relations | Photography | Video
Fraunhofer IGD
Our reference for Fraunhofer IGD in Darmstadt shows:
- how demanding research topics are translated into clear stories
- how visualisation and editorial work noticeably improve comprehensibility
- how annual reports work consistently in print and digital
awikom services for Fraunhofer IGD since 2021:
Content | Editorial | Text | Visualisation | Annual report (print and digital)
Freudenberg Group
Our reference for Freudenberg in Weinheim shows:
- how specialist topics are translated into reach and relevance via PR and content marketing
- how landing pages structure complex content in a way that is search engine and AI-ready
- how text, CGI, photo and video become a convincing overall presence
awikom services for Freudenberg:
Press relations | Technical and application articles | White papers | Interviews | Landing pages | Content and text | CGI | Photography | Video
GUS ERP
Our reference for GUS ERP in Cologne shows:
- how an established ERP provider strategically expands its visibility in the process industry through targeted trade press relations
- how demanding topics such as compliance, validation, cloud, low-code and AI are prepared in an editorial way for relevant specialist media
- how continuous placement work helps to strengthen thought leadership in pharma, chemicals, food, medical technology and other regulated industries
awikom services for GUS ERP since 2026:
Press relations | Technical and application articles | Topic planning | Editorial outreach | Placement work in DACH specialist media | Media relations | Reporting
Goldmann
Our reference for Goldmann in Mannheim shows:
- how a technical product range remains visible and sales-strong over years
- how PR, media, website and video together generate demand
- how continuity in content and campaigns delivers measurable results
awikom services for Goldmann since 2000:
Press relations | Brochures | Trade fair displays | Advertisements | Promotional materials | Media planning and placement | Video | Google Ads | Website | SEO | Product videos | Social media
haase&ruther
Our reference for haase&ruther in Hamburg shows:
- how SEO translates an existing website into genuine findability
- how user guidance and content improve the quality of enquiries
- how local visibility is built sustainably
awikom services for haase&ruther since 2020:
SEO | Content optimisation | On-page optimisation | Structure and texts
Heilind Electronics Europe
Our reference for Heilind Electronics Europe shows:
- how technical distribution for connectivity, electromechanical components and sensors is communicated clearly
- how international B2B communication makes complex product worlds understandable for industry, development and purchasing
- how content, specialist editorial and communication consulting strengthen visibility in European markets
awikom services for Heilind Electronics Europe:
Content and text | B2B communication | Press relations | Specialist editorial | Topic development | Communication consulting
Helaba
Our reference for Helaba in Frankfurt shows:
- how complex financial topics are translated into strong visual formats
- how CGI and video content make things quickly understandable and shareable
- how business photography credibly supports communication
awikom services for Helaba since 2020:
Video concept | Video production | CGI | Business photography
HEXAGON
Our reference for Hexagon shows:
- how international technology communication gains strength through powerful media formats
- how photo and video work simultaneously for employer and product worlds
- how material is created that remains usable across all channels
awikom services for Hexagon since 2023:
Video | Employee photography | Brochures
Hilger & Kern Group
Our reference for Hilger und Kern Group in Mannheim shows:
- how brand development makes technical products clearer and more desirable
- how brochures, trade fairs and PR tell a consistent story
- how visualisation and media planning turn communication into reach
awikom services for Hilger und Kern Group since 2001:
Brand development | Brochures | Trade fair graphics | Press relations | Media planning | Job advertisements | Newsletter | Product design | 3D illustrations | Image editing
Hitachi Energy
Our reference for Hitachi Energy, Mannheim shows:
- how recruiting campaigns build trust through genuine insights
- how modular content design cleanly serves several target groups
- how video, photography and social together trigger applicant interest
awikom services for Hitachi Energy since 2023:
Recruiting concept | Video production | Photography | LinkedIn posts | LinkedIn training
Hutchinson Group
Our reference for Hutchinson in Mannheim shows:
- how products requiring explanation stick in the mind as a story
- how 2D and 3D animation make complex processes understandable
- how print, trade fair and interior design form a brand experience
awikom services for Hutchinson since 2002:
Explainer video | 2D animation | 3D animation | Brochures | Data sheets | Advertisements | Trade fair graphics | Foyer design | Presentations
Kirchner und Partner
Our reference for Kirchner und Partner, Gernsheim shows:
- how logistics services become credible through content and imagery
- how SEO creates visibility in a competitive market
- how photography builds trust in team and performance
awikom services for Kirchner und Partner since 2012:
SEO | Photography | Text and content
KMT Waterjet Systems
Our reference for KMT Waterjet Systems shows:
- how technology requiring intensive explanation is clearly positioned
- how design, visualisation and content create a sales tool
- how PR and media planning make reach plannable
awikom services for KMT since 2005:
Positioning consulting | Corporate design | Brochures | Data sheets | Trade fair stand concept | Stand construction coordination | Advertisement concept | 3D visualisations | Explainer videos | Animation | Image editing | Media planning and placement | Press relations
komma
Our reference for komma shows:
- how a preliminary strategy process (workshop series) sharpens positioning, claim and service logic so that a website makes decisions faster and converts better
- how a website for IT decision-makers in SMEs is structured so that benefits, services and responsibilities are clear within seconds
- how GEO (Generative Engine Optimisation) and AEO flow into structure and content, so that content is better usable in classic search engines and in AI answer systems
- how an AI-generated visual world is consistently developed from the claim “work smart everywhere” and builds trust through portraits of the contact persons
- how WordPress, UX and technical performance come together to form a maintenance-friendly, clean relaunch system (go-live January 2026)
awikom services for komma (go-live January 2026):
Strategy process | Strategy transfer | Website conception | UX structure | Content and text | AI visual world (prompting and curation) | Portrait photo shoot | SEO | GEO (Generative Engine Optimisation) | AEO | Structured data (Schema.org JSON-LD) | WordPress web development | Quality assurance and redirects
Laetus
Our reference for Laetus in Bensheim shows:
- how track and trace solutions and optical quality control remain consistently visible over years
- how content, design, video, web and PR become one system
- how complexity is explained in a way that helps sales work faster
awikom services for Laetus since 2012:
Strategy | Text and editorial | Design | Photography | Video | Illustration | Website | SEO | Press relations | Brochures | Advertisements | Media planning | Trade fairs and events | Newsletter | Presentations | Social media
Leps und Kunz Steuerberater PartG mbB
Our reference for Leps und Kunz in Darmstadt shows:
- how a firm is digitally repositioned in a short time
- how content is structured to be AI-ready, search-engine-ready and sales-oriented
- how technology, content and SEO and GEO work together as a foundation
awikom services for Leps und Kunz:
Brand development | Photography | Website relaunch | SEO | GEO | AEO foundation | Structured data | 301 redirects | llm.txt | robots.txt optimisation
MSK
Our reference for MSK Pharmalogistik in Bensheim shows:
- how technical complexity is structured clearly in a digital environment
- how demanding content is prepared to be readable, search-engine and AI-ready
- how corporate identity, user experience and technical performance come together
awikom services for MSK since 2022:
Strategy | UX and UI design | Content and text | Corporate photography | Video | SEO | Web development
Pack Innova
Our reference for Pack Innova in Heppenheim shows:
- how a relaunch strengthens the brand and facilitates lead generation
- how SEO and new imagery immediately create greater clarity
- how ongoing content keeps visibility stable
awikom services for Pack Innova since 2022:
Website relaunch | SEO | GEO | Photography | Promotional materials | Video | Product photos | News | LinkedIn management | Trade fair graphics
Pepperl+Fuchs Deutschland
Our reference for Pepperl+Fuchs in Mannheim shows:
- how technical content is editorially prepared in a way that actually gets read
- how technical and application articles strengthen expert status
- how documentation and communication dovetail cleanly
awikom services for Pepperl+Fuchs 2008 to 2015:
Technical articles | Application articles | Technical manuals | Brochure texts | Presentations
Process Sensing Technologies
Our reference for Process Sensing Technologies shows:
- how continuous PR sustainably builds visibility in the specialist market
- how media and content generate plannable reach
- how technical instrumentation is communicated clearly and in a sales-oriented way
awikom services for PST since 2000:
Advertisement designs | Media planning print and online | Press relations | Press releases | Trade press distribution | Promotional materials
Quattramed
Our reference for Quattramed shows:
- how medical technology components are clearly positioned
- how web, print and PR together create trust
- how photography makes products comprehensible
awikom services for Quattramed since 2011:
Logo | Mailings | Website (design and programming) | Web texts | Product photography | Image brochure | Business stationery | Press relations
R+B Tür- und Torautomatik
Our reference for R+B in Dieburg shows:
- how a regional provider systematically wins enquiries digitally
- how SEO, content and campaigns work together sustainably
- how brand, website and social create a consistent impact
awikom services for R+B since 2011:
Brand development | Logo | Website (concept, design, programming) | SEO | Content | Social media | Video | Photography | Newsletter | Google Ads | Print mailings | Job advertisements | Business stationery
TAMPONCOLOR
Our reference for TAMPONCOLOR shows:
- how machinery brands are repositioned digitally
- how SEO and content noticeably increase findability
- how LinkedIn communication generates specialist visibility
awikom services for TAMPONCOLOR since 2018:
Logo | Website (concept, design, programming, text) | SEO | Photography | LinkedIn communication
Thermo Scientific
Our reference for Thermo Scientific in Karlsruhe shows:
- how extensive product portfolios are communicated in a clearly structured way
- how sales and trade fairs work faster with consistent materials
- how print and digital are produced from one system
awikom services for Thermo Scientific since 2011:
Brochures | Catalogues | Print production | Advertisements and placement | Image editing | Press distribution | Trade fair stand design in 3D | Sales materials | Promotional materials | Web banners | Video production
Track & Trace Academy
Our reference for Track and Trace Academy in Bensheim shows:
- how a training offering functions as a brand with its own presence
- how space, objects, events and communication create an experience
- how content and PR win participants and build trust
awikom services for Track and Trace Academy 2014 to 2020:
Logo | Website concept and text | Brochures and flyers | Print production | Press relations | Foyer concept | Art object | Opening event | Videos | Animations
VDMA
Our reference for VDMA in Frankfurt shows:
- how an association communicates complex topics in a modern and visually strong way
- how AI-generated image concepts are translated into serious corporate publishing
- how print and digital work together consistently
awikom services for VDMA since 2020:
Annual report bilingual | Design | Editorial and text | Visualisation | AI image concepts | Video presentations | Concept | Animation | Production
Wieland Finanz
Our reference for Wieland Finanz shows:
- how trust in the advisory market is created through clarity and imagery
- how website and social form a consistent profile
- how content makes topics tangible and facilitates enquiries
awikom services for Wieland Finanz since 2018:
Website (concept, text, photos, design, programming) | Social media
ZwickRoell
Our reference for ZwickRoell in Ulm shows:
- how trade press relations make technological leadership visible
- how events like testXpo are extended communicatively
- how a press process reliably generates reach over years
awikom services for ZwickRoell since 2010:
Press relations | Technical articles | Application articles | Press releases | Trade press distribution | testXpo press conference organisation
Typical project fields as proof context
If you are currently evaluating whether awikom is the right fit for your project, please use this page as a reference framework. In the next step, we would be happy to discuss your starting point and goals in a personal conversation.
I look forward to hearing from you.
Verena Hladik