Client projects that show what awikom really delivers in B2B marketing communication
awikom has been developing communication solutions for technical products and services since 2000. This page is your proof hub: project examples, client projects and success stories that show how complexity becomes clear messaging and how visibility is created that triggers enquiries.
Success stories from practice
If you would like to see more than client logos and understand the path behind them, please start here:
Content marketing and press relations for sealing technology, including complex landing pages with copy, CGI, photos and videos. Read the Freudenberg Sealing Technologies success story
Full-service communication and social media for track and trace solutions. Read the success story
An AI-ready website – from concept to relaunch.
Website relaunch including SEO, GEO and new photography, followed by ongoing support with promotional material, video and LinkedIn. Find out more about the results
Trade press relations and media planning for print and online. View the case study
Brochures, catalogues and trade fair graphics for laboratory technology. Read the success story
CGI video presentations and annual report design with AI-generated image ideas. Read the full success story
Press relations and event communication around testXpo. See what success looks like in practice
awikom target groups since 2000
Industrial companies with products that require explanation
Industrial Suppliers
Sealing technology, components, vibration dampers, automotive, technical ceramics, plastics technology, metal forming
↩ View references
Sensors and Measurement Technology
Industrial sensors, gas analysis, laboratory technology, distribution
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References
Mechanical Engineering and Automation
Waterjet, blasting technology, pad printing, measurement technology, materials testing, grid automation, door and gate automation
↩ View references
Intralogistics and Serialisation
Track & trace, pharmaceutical logistics, packaging, logistics
↩ View references
Consulting and Financial Services
IT service providers, tech consulting, ERP, tax advisors, financial service providers, wealth management
↩ View references
Associations and Institutes
Mechanical engineering association, research institutes
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References
B2B business model
Products requiring explanation
Technical audience
Long sales cycles
Content-driven sales
Clients and references
These are the companies we work or have worked with successfully:
Amsys
Our reference project for AMSYS in Mainz shows:
- how product communication for OEM and sensor technology is managed consistently over many years
- how trade fairs, print, web and performance marketing work together within one system
- how many individual measures add up to reliable visibility
awikom services for AMSYS since 2000:
Trade fair graphics | Stand construction coordination | Product photography | Image editing | Press relations | Media planning | Advertisements | Data sheets | Brochures | Corporate stationery | Promotional material | Websites and microsites | Google Ads
BCE Special Ceramics
Our reference project for BCE Special Ceramics in Mannheim shows:
- how high-performance ceramics are communicated clearly and close to sales
- how a bilingual web presence connects technology and customer benefit
- how photography, copy and SEO jointly support a clear positioning
awikom services for BCE since 2009:
Website concept | Web design | Programming | Copywriting | SEO | GEO | Google Ads | Product and corporate photography | Image brochure
BCNP Consultants
Our reference project for BCNP Consultants in Frankfurt shows:
- how complex future topics such as biotech and nanotech become structured and explainable
- how platforms and events are implemented digitally so that they generate reach
- how content, visuals and promotional material work as one consistent whole
awikom services for BCNP:
Websites | Event platforms | Industry platform ChemistryCompass | Event promotion | Photography | Illustrations | Promotional material including production management
DASYM
Our reference project for DASYM in Bensheim shows:
- how a technical provider positions its expertise clearly and in a contemporary way
- how brand, brochures and website create a consistent appearance
- how SEO is built into structure and content right from the start
awikom services for DASYM:
Logo | Claim | Image and product brochures | Website concept | Web design | Programming | SEO
Dihse
Our reference project for Dihse near Hamburg shows:
- how plastics technology for aerospace and medical technology becomes visually tangible
- how a bilingual presence combines employer and tech communication
- how the exhibition stand and the digital channels tell the same story
awikom services for Dihse from 2012 to 2019:
Logo | Claim | Image brochure | Photography (products, production, people) | Bilingual website (copy, design, programming) | Social media | Exhibition stand concept
EagleBurgmann
Our reference project for EagleBurgmann shows:
- how international internal communication stays clear even at high complexity
- how content is structured so that it works in large organisations
- how consistent messages provide orientation
awikom services for EagleBurgmann:
Internal communication | Content structure | Copywriting and editing
Erich Jaeger
Our reference project for Erich Jaeger in Germany and the USA shows:
- how international communication is interlinked with local measures
- how social, PR, photo and video build visibility together
- how content stays quick to produce and can be rolled out on brand
awikom services for Erich Jaeger since 2023:
Social media campaigns | Press relations | Photography | Video
Fraunhofer IGD
Our reference project for Fraunhofer IGD in Darmstadt shows:
- how demanding research topics are translated into clear stories
- how visualisation and editing noticeably increase comprehensibility
- how annual reports work consistently in print and digital
awikom services for Fraunhofer IGD since 2021:
Content | Editing | Copywriting | Visualisation | Annual report (print and digital)
Freudenberg Group
Our reference project for Freudenberg in Weinheim shows:
- how specialist topics are translated into reach and relevance through PR and content marketing
- how landing pages structure complex content for search engines and AI systems
- how copy, CGI, photo and video become one convincing overall presence
awikom services for Freudenberg:
Press relations | Specialist and user articles | White papers | Interviews | Landing pages | Content and copy | CGI | Photography | Video
GUS ERP
Our reference project for GUS ERP in Cologne shows:
- how an established ERP provider systematically increases the visibility of its process industry expertise through trade press relations
- how demanding topics such as compliance, validation, cloud, low-code and AI are prepared for relevant trade media in an editorially suitable way
- how continuous placement work helps to strengthen thought leadership in pharma, chemicals, food, medical technology and other regulated industries
awikom services for GUS ERP since 2026:
Press relations | Specialist and user articles | Topic planning | Editorial outreach | Placement work in DACH trade media | Media relations | Reporting
Goldmann
Our reference project for Goldmann in Mannheim shows:
- how a technical product range stays visible and sales-effective over many years
- how PR, media, website and video generate demand together
- how continuity in content and campaigns has a measurable effect
awikom services for Goldmann since 2000:
Press relations | Brochures | Exhibition walls | Advertisements | Promotional material | Media planning and booking | Video | Google Ads | Website | SEO | Product videos | Social media
haase&ruther
Our reference project for haase&ruther in Hamburg shows:
- how SEO turns an existing website into genuine findability
- how user guidance and content improve the quality of enquiries
- how local visibility is built up sustainably
awikom services for haase&ruther since 2020:
SEO | Content optimisation | On-page optimisation | Structure and copy
Heilind Electronics Europe
Our reference project for Heilind Electronics Europe shows:
- how technical distribution for connectivity, electromechanical components and sensor technology is communicated clearly
- how international B2B communication makes complex product worlds understandable for industry, engineering and procurement
- how content, specialist editing and communication consulting strengthen visibility in European markets
awikom services for Heilind Electronics Europe:
Content and copy | B2B communication | Press relations | Specialist editing | Topic development | Communication consulting
Helaba
Our reference project for Helaba in Frankfurt shows:
- how complex financial topics are translated into strong visual formats
- how CGI and video content make them quick to grasp and easy to share
- how business photography lends credibility to the communication
awikom services for Helaba since 2020:
Video concept | Video production | CGI | Business photography
HEXAGON
Our reference project for Hexagon shows:
- how international technology communication benefits from strong media formats
- how photo and video work for employer branding and product worlds at the same time
- how material is created that remains usable across all channels
awikom services for Hexagon since 2023:
Video | Employee photography | Brochures
Hilger & Kern Group
Our reference project for Hilger und Kern Group in Mannheim shows:
- how brand development makes technical products clearer and more desirable
- how brochures, trade fairs and PR tell one consistent story
- how visualisation and media planning turn communication into reach
awikom services for Hilger und Kern Group since 2001:
Brand development | Brochures | Trade fair graphics | Press relations | Media planning | Recruitment advertisements | Newsletters | Product design | 3D illustrations | Image editing
Hitachi Energy
Our reference project for Hitachi Energy in Mannheim shows:
- how recruiting campaigns build trust through genuine insights
- how modular content design serves several target groups cleanly
- how video, photography and social together spark candidate interest
awikom services for Hitachi Energy since 2023:
Recruiting concept | Video production | Photography | LinkedIn posts | LinkedIn training
Hutchinson Group
Our reference project for Hutchinson in Mannheim shows:
- how products requiring explanation stay in people’s minds as a story
- how 2D and 3D animation make complex processes understandable
- how print, trade fairs and spatial design create a brand experience
awikom services for Hutchinson since 2002:
Explainer video | 2D animation | 3D animation | Brochures | Data sheets | Advertisements | Trade fair graphics | Foyer design I Presentations
Kirchner und Partner
Our reference project for Kirchner und Partner in Gernsheim shows:
- how logistics services gain credibility through content and imagery
- how SEO creates visibility in a highly competitive market
- how photography builds trust in the team and the service
awikom services for Kirchner und Partner since 2012:
SEO | Photography | Copy and content
KMT Waterjet Systems
Our reference project for KMT Waterjet Systems shows:
- how technology that needs a lot of explanation is positioned clearly
- how design, visualisation and content become a sales tool
- how PR and media planning make reach plannable
awikom services for KMT since 2005:
Positioning consulting | Corporate design | Brochures | Data sheets | Exhibition stand concept | Stand construction coordination | Advertising concept | 3D renderings | Explainer videos | Animation | Image editing | Media planning and booking | Press relations
komma
Our reference project for komma shows:
- how an upstream strategy process (a series of workshops) sharpens positioning, claim and offering logic so that a website decides faster and converts better
- how a website is built for IT decision-makers in SMEs so that benefits, services and responsibilities are clear within seconds
- how GEO in the sense of generative engine optimization and AEO are built into structure and content so that the material is easier to use in classic search engines and in AI answer systems
- how an AI-generated image world is developed consistently from the claim “work smart everywhere” and builds trust through portraits of the contact persons
- how WordPress, UX and technical performance come together in a clean relaunch system that is easy to maintain (go-live January 2026)
awikom services for komma (go-live January 2026):
Strategy process | Strategy transfer | Website concept | UX structure | Content and copy | AI image world (prompting and curation) | Portrait photo shoot | SEO | GEO (generative engine optimization) | AEO | Structured data (Schema.org JSON-LD) | WordPress web development | Quality assurance and redirects
Laetus
Our reference project for Laetus in Bensheim shows:
- how track and trace solutions and optical quality control stay consistently visible over many years
- how content, design, video, web and PR become one system
- how complexity is explained in a way that lets sales work faster
awikom services for Laetus since 2012:
Strategy | Copywriting and editing | Design | Photography | Video | Illustration | Website | SEO | Press relations | Brochures | Advertisements | Media planning | Trade fairs and events | Newsletters | Presentations | Social media
Leps und Kunz Steuerberater PartG mbB
Our reference project for Leps und Kunz in Darmstadt shows:
- how a tax consultancy is repositioned digitally within a short time
- how content is structured to be AI-ready, search-engine-friendly and close to sales
- how technology, content, SEO and GEO work together as a foundation
awikom services for Leps und Kunz:
Brand development | Photography | Website relaunch | SEO | GEO | AEO foundation | Structured data | 301 redirects | llm.txt | robots.txt optimisation
MSK
Our reference project for MSK Pharmalogistik in Bensheim shows:
- how technical complexity is clearly structured in digital form
- how demanding content is prepared to be readable, search-engine-friendly and AI-ready
- how corporate identity, user experience and technical performance come together
awikom services for MSK since 2022:
Strategy | UX and UI design | Content and copy | Corporate photography | Video | SEO | Web development
Pack Innova
Our reference project for Pack Innova in Heppenheim shows:
- how a relaunch strengthens the brand and makes leads easier
- how SEO and new imagery create more clarity right away
- how ongoing content keeps visibility stable
awikom services for Pack Innova since 2022:
Website relaunch | SEO | GEO I Photography | Promotional material | Video | Product photos | News | LinkedIn support I Trade fair graphics
Process Sensing Technologies
Our reference project for Process Sensing Technologies shows:
- how continuous PR builds lasting visibility in the specialist market
- how media and content generate reach in a plannable way
- how technical instrumentation is communicated clearly and close to sales
awikom services for PST since 2000:
Advertising motifs | Media planning print and online | Press relations | Press releases | Trade press distribution lists | Promotional material
R+B Tür- und Torautomatik
Our reference project for R+B in Dieburg shows:
- how a regional provider systematically wins enquiries digitally
- how SEO, content and campaigns work together over the long term
- how brand, website and social create a consistent effect
awikom services for R+B since 2011:
Brand development | Logo | Website (concept, design, programming) | SEO | Content | Social media | Video | Photography | Newsletters | Google Ads | Print mailings | Recruitment advertisements | Corporate stationery
TAMPONCOLOR
Our reference project for TAMPONCOLOR shows:
- how mechanical engineering brands are repositioned digitally
- how SEO and content noticeably improve findability
- how LinkedIn communication creates visibility among specialists
awikom services for TAMPONCOLOR since 2018:
Logo | Website (concept, design, programming, copy) | SEO | Photography | LinkedIn communication
Thermo Scientific
Our reference project for Thermo Scientific in Karlsruhe shows:
- how extensive product portfolios are communicated in a cleanly structured way
- how sales and trade fair teams work faster with consistent materials
- how print and digital are produced from one single system
awikom services for Thermo Scientific since 2011:
Brochures | Catalogues | Print production management | Advertisements and booking | Image editing | Press distribution lists | 3D exhibition stand design | Sales documents | Promotional material | Web banners | Video production
Track & Trace Academy
Our reference project for Track und Trace Academy in Bensheim shows:
- how a training programme works as a brand with its own appearance
- how space, object, event and communication create an experience
- how content and PR win participants and build trust
awikom services for Track und Trace Academy from 2014 to 2020:
Logo | Website concept and copy | Brochures and flyers | Print production management | Press relations | Foyer concept | Art object | Opening event | Videos | Animations
VDMA
Our reference project for VDMA in Frankfurt shows:
- how an association communicates complex topics in a modern and visually strong way
- how AI-generated image ideas are transferred into serious corporate publishing
- how print and digital work together consistently
awikom services for VDMA since 2020:
Bilingual annual report | Design | Editing and copywriting | Visualisation | AI image ideas | Video presentations | Concept | Animation | Production
Wieland Finanz
Our reference project for Wieland Finanz shows:
- how trust in the consulting market is created through clarity and visual language
- how website and social form a consistent profile
- how content makes topics tangible and makes enquiries easier
awikom services for Wieland Finanz since 2018:
Website (concept, copy, photos, design, programming) | Social media
ZwickRoell
Our reference project for ZwickRoell in Ulm shows:
- how trade press relations make a technological lead visible
- how events such as testXpo are extended through communication
- how a press process reliably generates reach over many years
awikom services for ZwickRoell since 2010:
Press relations | Specialist articles | User articles | Press releases | Trade press distribution lists | testXpo press conference organisation
Typical project areas as proof context
If you are currently checking whether awikom is the right fit for your project, please use this page as a frame of reference. As a next step we would be glad to discuss your starting point and your goals in a personal conversation.
I look forward to hearing from you.
Verena Hladik