SOCIAL MEDIA – CONTENT THAT ENGAGES AND WORKS

Social Media Agency for Professional Visibility in Social Media

Social Media – awikom

As an experienced social media agency, we help companies strategically expand their professional visibility on social media. Whether on LinkedIn, Instagram, YouTube, or Facebook – we ensure that your content is strategically planned, professionally executed, and seen by your target audience.

In B2B communication, social networks are indispensable today: they make your company visible, strengthen your employer brand, and enable direct interaction with customers, partners, and talent. The important thing is not just to be present – but to deliver relevant content.

Why Social Media is Indispensable for Your Business

Many medium-sized companies ask: “Is social media even worth it for us?” Our clear answer: Yes – if it is used strategically, authentically, and purposefully.

5 Reasons

5 Reasons Why We Are the Right Social Media Partner for You:

1

Because we know what people in a professional environment want to read

2

Because we write good, engaging posts

3

Because we make social media plannable

4

Because we turn (almost) every snapshot into a meaningful image

5

Because we support your recruiting with authentic company insights

Which Platform Suits Your Company?

Not every company needs every channel. We analyze your target audience, your communication goals, and your resources – and based on that, we recommend the appropriate platforms:

LinkedIn

The central platform for B2B communication and professional positioning. Ideal for industry news, recruiting, content seeding, or project insights.

We develop your LinkedIn strategy, revise your profiles, and deliver content that resonates. If desired, we offer a workshop so that you understand the rules of the game for LinkedIn and can use it successfully.

Instagram

Emotional, visual, and ideal for employer branding. Especially suitable for companies that want to appeal to people – whether as an employer or as an innovative mid-sized business.

We support you with image concept and implementation, stories, reels, and editorial concepts.

Facebook

Especially in combination with Instagram still valuable – for example, for event announcements, regional campaigns, or maintaining existing customers.

We ensure a consistent appearance and cross-channel content.

YouTube / Shorts

Moving images bring content to life – from product videos to behind-the-scenes series of everyday work. Convince with authentic videos from our video production with our own studio in Lorsch.

Xing

In most industries now outdated. We will review with you whether maintenance is still worthwhile – or whether switching to LinkedIn is the better option.

Strategy, Editing, Implementation – Everything from a Single Source

You have a great product or a dedicated team – but no time or resources to post regular content? That’s exactly where we come in.
Whether it’s occasional support or full management: we adapt to your needs and ensure that your channels are strategically, up-to-date, and professionally maintained.

With the right strategy, you achieve more – we accompany you every step of the way.

Our Services

  • Development of Social Media Strategies
  • Creation of Editorial Plans and Topic Clusters
  • Text, Image, and Video – Content Production for Your Channels
  • Posting, Monitoring, and Community Management
  • Cross-platform Campaign Planning

Tip: Our “Social Media 1×1” workshop is the perfect introduction to professional social media use!

Mini Workshop “Social Media 1×1” – Compact & Concrete
You want to organize your social media activities internally – or get an overview first? Then our compact workshop is just right.

We provide you with concise, practical knowledge and many tips for starting or optimizing your presence – tailored individually to your company.

The workshop is aimed at marketing managers, executives, or employees who want to finally approach social media in a structured and professional way.

Social Media 1 x 1

Mini Workshop

Book our Mini Workshop for concentrated knowledge all about the Social Media 1 x 1

We meet virtually or, if you prefer, at our location in Lorsch and get started:

  • Analysis of your existing profiles and optimization suggestions (Focus: LinkedIn)
  • How and when do I post best?
  • How do I find the right contacts?
  • Do I master the all-important netiquette?
  • How do I create an editorial plan?
  • Which individual questions do I currently have?

Invest only 500 euros in your personal training and you will start off strong.

Frequently Asked Questions – Brief and Clear Answers

Frequency depends on the platform, target audience, and resources. For LinkedIn, one high-quality post per week is a good start. Instagram thrives more on regularity – two to three posts per week (including stories) are ideal. The important thing is continuity rather than quantity.

Both. But especially in the B2B area, quality counts more: you want to be seen by the right people – decision-makers, professionals, or partners. A post with 200 relevant views often brings more than 10,000 irrelevant clicks.

Yes – many companies do this successfully. The requirement is a good understanding of platform mechanics, clear responsibilities, and an editorial plan. Our workshop helps you build exactly that. We are happy to support you at the start and jump in when needed.

Users are not looking for advertising, but for insights and orientation. Especially effective are:

  • Insights into projects and everyday work
  • Team introductions and anniversaries
  • Product applications or customer successes
  • Expert knowledge and industry commentary
  • Career topics and employer branding

LinkedIn is the most important channel in B2B – internationally as well as in the DACH region. Instagram is well suited for employer branding. Facebook can be useful as a supplement, especially locally. YouTube or Shorts are ideal for explainer videos, product applications, and employer campaigns. Xing is currently hardly relevant.

No – quality over quantity. Better two well-maintained channels than four half-dead profiles. We help you with selection and targeted entry.

Social media is not a sprint, but a marathon. First effects (e.g., visibility, followers, interaction) appear after a few weeks. Sustainable brand awareness, applications, or inquiries usually emerge in the period of 3–6 months – depending on activity and objectives.

That depends on the scope. We offer flexible models – from one-time consulting and training to ongoing management. The “Social Media 1×1” workshop is ideal for getting started and costs 500 euros. For individual management, we are happy to create a suitable offer.

Ready for more visibility? Then let’s talk.

You want to use social media strategically for your company – but don’t know where to start? Or need support with professional implementation?
We will advise you personally and develop a solution that fits your company.