Barbara Schleper, responsible for content marketing at awikom, says about this
“What counts for good content today is relevance and recipient benefits. The goal is to address interested parties on the right platform at the right time and to offer them interesting, relevant and informative – in short: valuable information. Your own company and your own products shouldn’t play first fiddle. In this way you demonstrate competence instead of just advertising it and establish yourself or your company as experts and reliable consultants. By gaining trust in your target group, you develop a good reputation, the basis for future business.”