Press work – We get your press release published

At awikom we believe that strong press work is a key to your success. Whether press release, technical article, user article or white paper, our PR services are aimed at making your product or service known in the market.

We understand the importance of targeted and efficient communication in today’s digital world. In order to further increase the quality and efficiency of our services we implemented a future oriented workflow. ChatGPT, a leading AI technology by OpenAI, is now part of our toolbox.

Find out more about successful press work

5 reasons why you should do press work with us:

because we are experts for technical and user contributions

because we have extensive technical background knowledge

because we work closely with editorial teams

because we have up-to-date press distribution lists and achieve high publication rates

because we recognize trends and put your products in context

Our offer includes:

Expert knowledge and technology: As experts for specialist and user articles, we use our extensive technical background knowledge and work closely with editorial teams and publishers. ChatGPT supports us in translating complex technical contexts into understandable language and generating target group-specific content.
SEO texts and reach: Our publications on trade press portals and via social media support your SEO measures and increase the visibility of your content. We optimize content for search engines to maximize your online presence or visibility.
Storytelling with emotions: We believe in the power of storytelling adding emotions to technical details and thus make them tangible for your target group. ChatGPT helps us develop creative and compelling stories that are remembered.
Targeted press work for SMEs: Our targeted press work helps SMEs in particular to position themselves in their markets. Content is king: trade magazines are used to obtain information, especially in the pre-sales phase, and are rated as particularly credible, objective and reputable.
Multi-channel content integration: We ensure that our content can be seamlessly integrated into your multi-channel marketing strategies. Be it on the web, on social media, in direct mail or video.
Comprehensive services: In addition to press releases, specialist articles and white papers, we primarily offer a high level of expertise in communicating technically complex content. We will advise you personally to find the perfect offer for your successful press work.

Discover a new dimension of content creation and PR strategy with awikom and the integration of ChatGPT. Contact us to find out how our AI-supported solution combined with many years of experience and personal contacts with specialist editorial teams can advance your company in press work.

Storytelling – Good stories stay in mind

Communicating facts and technical details in a way that is easy to understand is one thing; the other is to provide them with emotions and thus make them tangible. The development of a product, for example, remains much better anchored in the memory in the form of a user story “told” by people than a purely technical description. For good reason, storytelling has become an indispensable part of press work and content marketing, also or perhaps especially in the B2B area.

High reach and visibility for your press releases with awikom!

Press portal awikom communication agency

We translate complex technical contexts into comprehensible language. We know the editors in the trade press personally. And thanks to our good reputation and the quality of our work, we achieve high publication rates. We create target group-specific trade press distribution lists and organize press conferences. To distribute your press release, we create individual letters to the specialist editor and tease the content. We provide the complete text and high-resolution images for journalists on our press portal. After receiving the press release, the specialist editor decides whether to print the story or publish it online. The online publication has a charming additional benefit, it supports your SEO measures significantly. For your successful press work, we offer professional editing in every medium.

Would you like to get started with your press work now?

Competent press work as user contribution, technical article, whitepaper or press release.

Targeted press work is a good opportunity especially for small and medium-sized companies (SMEs), to position themselves ahead of larger competitors by providing perfectly user-tailored content. Readers want content that brings them a concrete benefit supporting them to make decisions. Therefore, good content must show solutions, demonstrate market or innovation leadership or comparability. Communicate the technical and economic benefits of your products and services by showing possible solutions.

Editorial offices are increasingly understaffed. Therefore editors like to fall back on finished press releases and specialist or user contributions. But only if they meet journalistic quality criteria. The chance of publication increases the better the material is tailored to the requirements of the respective publisher and trade journal.