When products, services and processes require explanation, communication needs more than good design. It needs direction.

B2B COMMUNICATION CONSULTING FOR INDUSTRIAL COMPANIES

We advise industrial companies on how to structure their communication strategically so that it becomes easier to understand, guides prospects more effectively and generates more relevant enquiries.

Schedule an initial consultation on B2B communication consulting now

Verena Hladik, Managing Partner

Verena Hladik B2B-Marketing-Kommunikation

awikom – Your B2B communication consultancy

awikom advises companies from industry, technology and other demanding B2B markets on key questions of marketing communication. We analyse the starting point, sharpen the positioning and develop a solid foundation for websites, content, PR, social media and digital visibility. In doing so, we combine strategic thinking with technical understanding and many years of experience in B2B communication.

When communication consulting makes sense

Many companies realise that their communication no longer properly reflects their market position. The website has grown over the years but no longer provides clear guidance. Services are obvious internally, yet are not described precisely enough externally. Content is created without an overarching thread. Or visibility falls short of what would actually be possible from a professional point of view.

This is exactly where we come in.

Our consulting is useful when you want to strategically reorganise, sharpen or further develop your communication – for example because a website relaunch is coming up, your positioning needs to become clearer, new services need to be communicated, or your content needs to contribute more strongly to visibility and qualified enquiries.

What we advise you on

Positioning and communication profile

We work out what your company stands for, how you can differentiate yourself more clearly from the competition and which messages your target groups should truly understand and remember. This creates orientation – internally and externally.

Website and visibility strategy

We develop the strategic basis for websites and relaunches, with a view to target groups, user guidance, content, search intentions and digital visibility. This is not only about page structure, but about how your website should guide communication and build trust.

Content and topic strategy

We define which topics your company should own, which formats make sense and how these can be turned into a consistent communication framework. This transforms individual measures into a coherent content line.

PR and trade media strategy

We advise on which topics are suitable for trade media, which formats strengthen reach and credibility, and how your expertise can be made systematically visible.

Communication for complex products and services

Technical content needs structure, relevance and linguistic precision. We help prepare complex topics so that they become understandable, convincing and easy to connect with – without losing depth.

AI, SEO and digital connectivity

Today, communication must not only work well for people; it must also be clearly understandable for search engines and AI systems. We advise on how content, page structures and topic architectures should be set up for this.

What you take away from our consulting

Our consulting does not stop at general recommendations. You receive a well-founded basis for concrete decisions.

Depending on the task, the result may include:

sharpened positioning
a clear communication framework for websites and content
a prioritised topic plan
concrete recommendations for channels, formats and visibility
a reliable basis for deciding on the next steps
a strategic framework for subsequent implementation

This creates clarity about where your communication is currently holding you back, which priorities make sense now and how to present your company more consistently and effectively to the outside world.

How we approach consulting

Good consulting needs structure. That is why we work with a clear approach that combines analysis, strategic consolidation and concrete recommendations for action.

1. Analysis
We review your existing communication, your website, your content, your target group approach and – depending on the assignment – your visibility in the market. This quickly shows where your strengths lie and where communication friction occurs.

2. Target picture and priorities
We clarify what the communication is intended to achieve. Is the goal better enquiries, clearer positioning, greater visibility, improved user guidance or a more coherent overall image? Only when the goal is clear does the next step make sense.

3. Strategic development
On this basis, we develop a tailored communication framework. This includes messages, topics, priorities, channel recommendations and – where relevant – the content foundation for websites, SEO, PR or content marketing.

4. Recommendations for action
You receive a clear basis for implementation – internally, with us or with other partners. What matters is that afterwards you know what makes sense, what should be tackled first and what is important in terms of content.

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Why awikom is the right consulting partner

We have worked for many years with companies from industry, technology and other B2B markets that require explanation. We know the typical challenges: strong services, high technical depth, many internal perspectives – and at the same time the need to communicate clearly, relevantly and understandably to the outside world.
This is precisely the interface where we provide consulting.

What sets us apart:

many years of experience in B2B marketing communication

deep understanding of technical and complex topics

a strategic view of communication, visibility and market development

consulting on equal footing with management, marketing and sales

direct continuation into implementation if required

We do not think in isolated measures, but in contexts. That is why we always look at communication as a whole: from positioning and websites to content, PR and digital visibility.

Consulting first. Implementation when it makes sense.

We do not start with action for action’s sake. We start with clarity.

Only once it has been clearly worked out what truly makes sense from a communication perspective do we decide together on the next steps. Consulting may subsequently lead to website projects, content, PR activities, social media concepts or other implementations. But the consulting initially stands on its own and creates the basis for targeted implementation later on.

Typical tasks where we support companies

Companies involve us, for example, when

Set up a new website

When your website needs to be set up strategically from scratch – with clear target groups, strong user guidance and communicative clarity.

Positionierung schnärfen

Wenn die Positionierung geschärft werden muss – in der internen Kommunikation und nach auÿen.

Structure content

When content and topics need to be structured more effectively – for a clear content line across all channels.

Sales & communication

Wenn Kommunikation und Vertrieb stärker aufeinander einzahlen sollen – für gezieltere Anfagen und effizientere Markearbeitung.

Expand visibility

When digital visibility needs to be expanded – in search engines, trade media and among the right target groups.

Communicate complex services

When complex services need to be communicated more clearly and persuasively – without losing technical depth.

Especially in technical B2B markets, the clarity of communication often determines whether expertise is perceived as such. That is why effective impact rarely begins with the measure itself – but with the right strategic groundwork.

Let’s take a look at your starting point.

In an initial conversation, we clarify together where your communication stands today, which goals you are pursuing and where strategic consulting can create the greatest benefit.

If you want to make your B2B communication clearer, more effective and more future-ready, please get in touch: