WHEN IS PROFESSIONAL INDUSTRIAL PHOTOGRAPHY WORTH IT – AND WHICH IMAGE FORMAT IS BEST SUITED FOR WHICH PURPOSE?
PHOTOGRAPHY: PROFESSIONAL PRODUCT PHOTOGRAPHY, PORTRAIT PHOTOGRAPHY AND INDUSTRIAL PHOTOGRAPHY INCLUDING IMAGE EDITING
Compelling photos are crucial to make your company visible and to strengthen your image sustainably. Professional product photography showcases your technical products in use, upon request.
ideal for your website, press relations, or social media.
Authentic portrait photos of your employees build trust and give your company a friendly face. Industrial photography gives you the opportunity to present your work processes impressively and clearly.
Our package covers various services, including professional image editing.
5 reasons for impactful photos from awikom:
Because we stage products, not just capture them
Because we photograph products, people, and companies
Because you receive post-processing in perfect quality from us
Because we offer both studio shoots and on-location service
Because we already know what the result will look like when we shoot
Do you need impactful photos for your website, press relations, trade show, or social media?
Whether on-site at your location or in our studio in Lorsch: together we develop image ideas that precisely meet your requirements. Look forward to professional, expressive photos with which you can inform and excite your target audience.
Perfectly photographed and professionally edited product photos, images of your work processes, your trade shows, and portraits of your employees are important information and sympathy carriers that sustainably strengthen your company’s image.
For your project, we compile a suitable package of image ideas, photography, AI, CGI, and image editing.
Product Photography: Technology in Focus
Our specialty is technical products. We show your product exactly how it should be presented to optimally stand out. Whether macro photography of individual pieces or shots of entire product lines, we skillfully stage your product for its intended use. The finishing touch comes later in postproduction.
Portraits: People in Focus
If you need individual portraits, want to show employees in action, or need a photo series of the entire team with a consistent look for your website, we support you in making the desired impression. You have the choice: visit our in-house photo studio in Lorsch. Alternatively, we come to you with our mobile studio or find another suitable location. Since most people are reluctant to be photographed, we ensure a relaxed atmosphere. This makes it more enjoyable for everyone and appears correspondingly friendly and authentic in the photos.
Industrial Photography: Companies in Focus
Photos for advertising and press reports. To give your customers insight into your company, you should work with a visual language that makes a situation clear and tangible for the viewer, in addition to understandable content. Because images communicate “more than 1000 words” and strongly influence your company’s image.
Postproduction
When the new photos are on the computer, a relevant, time-consuming part of industrial photography production begins: the new shots receive a customer-specific and consistent look. Distortions are corrected, floors and windows are cleaned, reflective surfaces are “polished” – many details belong to a perfect image. Often different individual exposures must be combined: displays need to be inserted into devices, products shown in a composite, isolated devices and people placed into custom-photographed or newly created backgrounds. For special effects, photographed image parts are also combined with 3D elements by us.
With a photographic concept, we create a consistent visual language suited to your corporate identity.
Design, Photography, Video, and Image Composition with AI
Design, Photography, Video, and Image Composition with AISteffen Buchert
06251 17550-17
Do you like my images? Find more on my website: steffenbuchert.de
Consulting and Concept DevelopmentFrequently Asked Questions about Industrial Photography
A B2B website needs images that build trust and make expertise visible: professional team portraits that present the company in a sympathetic and approachable way; product photos that clearly showcase technical products; and industrial photos that authentically document work processes. CGI renderings for exploded views or AI-generated backgrounds for abstract topics such as digitalisation can complement these. awikom develops a photographic concept for every website that matches the corporate identity.
Photography is the first choice when authenticity is decisive: for real products, machinery, work processes and application scenarios. CGI is ideal for technically precise representations based on CAD data. AI visuals complement where atmosphere is needed – for abstract topics such as digitalisation or connectivity. According to a recent DACH study, only 46% of companies believe AI-generated content meets their quality requirements for visual communication. awikom combines all three approaches in hybrid workflows. (Source: SightEffect study “Visual Brand Gap”, January 2025, 598 respondents from Germany and Switzerland)
Yes. awikom offers both studio shootings at its own facility in Lorsch and mobile on-site service. For industrial photography and documentation of work processes, on-site shoots are often the better choice – because real production environments, machinery and people in their natural working environment produce the most credible images. Studio shootings are particularly suitable for product photography with controlled lighting conditions.
We start with a briefing on objectives, subjects and intended use. From this, we develop a photographic concept matching the corporate identity. After the shoot, professional post-production follows: retouching, consistent image look, cutouts, composites and format adjustments for all channels. awikom delivers images in the right formats for website, LinkedIn, trade press, trade fairs and print. Only 23% of companies see sufficient internal expertise for this task – awikom handles it completely. (Source: SightEffect study “Visual Brand Gap”, January 2025, 598 respondents from Germany and Switzerland)
Professional image editing is always included in the package. awikom delivers images in all relevant formats and resolutions – for website, trade press, LinkedIn, trade fairs and print. A well-thought-out photographic concept creates a consistent visual language matching the corporate identity – for consistent brand communication across all channels.
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