Online Communication, Online Marketing, Websites, and SEO Make You Digitally Visible

Digital assistants like Alexa (Amazon), Cortana (Microsoft), Google Assistant (Google), or Siri (Apple) are increasingly becoming part of our lives. These systems process questions and commands in natural spoken language. Today’s users have the same expectation when searching the internet—they increasingly search semantically, meaning they ask the search engine exactly the question on their minds. This is where the W-questions come into play:

how (does this work), who (can do this), where (can I find this),

why (is this the case), when (does this happen), etc.

Only those who have answers to such questions and optimize their pages accordingly can continue to expect good rankings in search results in the future.

No matter which search engine the user employs, they receive results that have been prefiltered for relevance in the search listings. They trust the results that are closest to answering their questions and click on the “answer.”

What conclusion can you draw from this behavior so that, when planning and implementing a modern and user-friendly website, you get as much right as possible?

The searcher should not be disappointed when visiting your website, landing page, or microsite. They will inquire with you if your offering interests them and their purchase expectation is met.

You achieve this by presenting your products/your services as clearly and succinctly as possible. So comprehensively and elaborately that both search engines and users alike perceive your page as relevant. Because while algorithms decide the ranking of your pages and thus decisively influence their visibility, it is the added value for the user and future customer that keeps them on your website.

You may be asking yourself: “How do I get more visitors to my site?” or “Why do I only see the competition in the search results?” SEO as a service deals with positioning the most relevant search terms for you as high as possible on the search engine results pages (SERPs). Why is that so important? According to statistics, about 30% of all users click on the first result and a total of 70% on a result from the first search results page. To compete here and play at the top, professional measures are needed. We find the right levers for you and uncover the weaknesses of your website.

Google, Facebook, or LinkedIn Ads: online advertising works! With online campaigns, you reach your new customers at the right time, in the right place, with the right message at calculable costs. Contact us.

Here you can clearly benefit from our B2B expertise. We know how to prepare technically complex matters in a clear and search-engine-optimized way.

Whether you need search-engine-optimized texts, photos, or videos—you can rely on our expertise.

Websites are a relevant building block in your marketing mix. Without online communication, nothing works in the industrial goods sector today. It only plays a subordinate role whether you sell regionally or are an internationally operating company.

An important stylistic device in times of information overload is storytelling.

Good stories stay with us because the brain stores them in long-term memory. “Speak” with your customers and prospects about the human aspects of your business. You create a sense of “we,” which brings you sympathy and, in the medium term, a stable customer relationship.

What stories do you have to tell? We bring them into the right storytelling format for your successful online communication.

• it informs and demonstrates your expertise credibly and authentically
• it reflects the image of your company
• it generates new customers
• it clearly distinguishes itself from its competition
• it is user-friendly
• it is aesthetically appealing
• it is responsive—optimized for perfect display on smartphones, tablets, and computers
• it invites interaction
• it enables easy contact
• it showcases references
• it is fast—short load times score points
• it meets all legal requirements
• it is cleanly programmed
• it leaves the visitor feeling they are at the right address and want to return

To advise you successfully, it is important that we know your marketing goals exactly. Within your budget, we will then jointly develop a sensible concept for the optimization of your existing website (relaunch) or for a new website.

Once the concept is developed, we move on to design implementation. Good web design is more than photos and text: content must be structured and presented aesthetically to capture visitors’ attention. Emotions are not to be underestimated even in technical environments—it’s about conveying a “good feeling” to the visitor when they visit your website. Those who remember your online presence positively tend to contact you rather than the competition.

With a one-time setup of a new site, the work is not done. To remain interesting, the content must be kept up to date. While we are happy to support you in generating new content, you can also change and maintain your website at any time: We program with WordPress—the most widely used content management system (CMS) for professional web presences.

With targeted customer outreach, the goal is to bring traffic to your website and generate leads. Through which online channels do you already successfully reach your customers today? Through newsletters, Facebook, LinkedIn, Instagram, Google Ads, banners, or emails? We believe it’s all about the right mix. Not every content is suitable for every channel. And not every communication option is right for every company. It is important to have a plan with your goal and your budget in mind, which can be flexibly adjusted if measures do not yield the desired results or new market opportunities arise.

Online trade fairs, whether as standalone events or accompanying an analog event, offer numerous advantages: For exhibitors, who benefit from cost-effective implementation and uncomplicated lead tracking. For visitors, who save on travel and accommodation costs. The environment is also a winner. Virtual fairs have a significantly lower CO₂ footprint than traditional events.

We are happy to advise you on what your individual online trade fair solution could look like. Get in touch!

The decisive moment:

Every prospect or potential customer visiting your page has different motivators and demotivators that need to be used wisely. Emerging questions like “Am I in the right place?” or “Can I trust the provider?” must be answered in split seconds. A positive answer decides the further course of the website visit. It decides whether the user bounces and tries the competition or gives your page a chance. This “website-customer dialog” reflects the experience the user associates with your company. To create a positive impression in your users’ minds, we work with various technologies. One of these is the use of psychological heuristics (principles from behavioral psychology).

Get to know us and our work with the following package:

Usability Check Package for a Page, e.g., the Homepage

Examined aspects:
✓ Examination according to psychological heuristics
✓ Examination with regard to usability heuristics
✓ Identifying weaknesses
✓ Identifying potentials
✓ Asking the right questions

You will receive:
• a detailed documentation
• initial action recommendations
• usability weaknesses highlighted
• demotivators uncovered