A good text, a strong image, a short clip – storytelling sells!
Content marketing as an integral part of your successful corporate communication addresses your target groups directly, activates multipliers, and enhances your brand’s visibility. Your goal is to build trust and customer loyalty – in concrete terms: measurable conversions.
This requires a clear content strategy that effectively links goals, target groups, and channels.
The path to your customer begins with good content
Good writing is not only about correct language, but above all about relevance, structure, and tone: it reaches the target audience, is easy to understand, and matches the brand.
Stories that stick in your mind
People remember good stories. Storytelling creates closeness and trust, strengthens the sense of community, and promotes long-term customer relationships. Supported by authentic images or short videos, your message has maximum impact.
What makes content valuable for your target audience?
Good content offers real added value – at the right time, on the right platform. Instead of putting your own company in the spotlight, relevant content should be the focus. This way, you demonstrate competence, gain trust, and position yourself as a reliable expert.
Want to learn more about how relevant content builds trust? Talk to Barbara Schleper – our content marketing expert:
5 reasons why our texts become great content:
Because we explain complex relationships in a clear way.
Because we write with search engine optimization (SEO) in mind.
Because we offer your white paper as an exclusive download.
Because we successfully set up your newsletter.
Because we find the right language for web and social media.
Was macht erfolgreiches Content Marketing wirklich aus?
Content marketing is only effective in the long term when it is based on a clear strategy. In the following questions and answers, we show what really matters – from the success factors of good content to its targeted distribution across the right channels.
Without a well-thought-out content strategy, content marketing is often ineffective. An effective strategy defines clear goals, target groups, channels, and content. It ensures that your content is not used randomly, but strategically – to increase reach, build trust, and generate conversions.
A successful content strategy is based on six core principles:
- It is tailored to the company
- It offers real value to the target audience
- It uses relevant and high-quality content
- It follows a clear plan and strategic goals
- It is flexible enough for quick adjustments
- It considers all suitable communication channels
Strategically planned content increases your online visibility, strengthens your brand, and improves trust in your expertise. High-quality content not only brings potential customers to your website – it also leads to better rankings on Google. This means you benefit twice: from greater reach and a stronger digital brand presence.
With over 25 years of experience in content development, technical articles, and press work, we know what makes content effective. We understand technical products and complex services – and present them in a way that is targeted, engaging, and easy to understand. We also choose the right platforms and formats to maximize the impact of your content.
“Content marketing becomes truly powerful when it doesn’t just explain, but inspires – especially with complex products. With our approach, we demonstrated how micro seals can be turned into measurable visibility and real relevance through deep technical understanding and digital storytelling.”
Jakob Kwiatkowski, Director Marketing & Lead Generation – Freudenberg Sealing Technologies
View profile on LinkedIn
Making Micro-Seals Visible – Successful Content Marketing for Complex Technology
In 2024/2025, we had the opportunity to realize a complex content marketing project for Freudenberg Sealing Technologies: the development of a multi-page, keyword-optimized landing page focused on the demanding topic of micro seals. This included all text, visual elements, animated 3D models, and professional video formats. The goal was to make the complex products more visible and engaging through effective storytelling and multimedia content – while also presenting them clearly and understandably. The target was to inform and attract potential new customers, as well as engineers and designers, and raise awareness of this highly specialized business area. Read more...
The Challenge:
Content Strategy for Communication at the Micrometer Level
Micro-seals are tiny — and often integrated into complex components whose final applications are not always known, even to Freudenberg Sealing Technologies.
Our task was to present the product specifications in such a vivid and accessible way that technical decision-makers could clearly envision where and how FST seals might be applied in their own systems. To achieve this, we interviewed various specialists and developed content for multiple subpages — in both German and English.
Our Solution:
A Successful Mix of Content Marketing Building Blocks
Landing page concept with clear structure, compelling storytelling, and technical depth
Highly technical, application-focused copy with SEO optimization – crafted to engage both humans and search engines
High-end 3D visualizations based on STP files, including realistic textures and animated functions
Authentic video formats – from concept development to on-site filming with employees, plus post-production for multiple use cases:
both as a full-length website version and a short LinkedIn social clip
The Result:
Visibility Across All Channels
The content delivered results:
Technical articles in relevant industry media provided additional reach, the social clips drew attention on LinkedIn, and the landing page ensures long-term visibility among the target audience.
A project that demonstrates how technical excellence and creative communication can come together to deliver real impact.
Beyond That:
Since 2013, we’ve been producing white papers, technical articles, press releases, and website copy for Freudenberg Sealing Technologies.
We also execute targeted visibility measures — such as a backlink campaign featuring placed articles on sealing solutions for robotics and hydrogen applications in online trade media. These link back to key topic pages and support the client’s long-term SEO strategy.
Content marketing is more than just good text
Anyone who thinks content only refers to various types of text is missing out on a wide range of exciting formats:
- Pressemeldungen
- Advertorials
- Infografiken/Diagramme
- Fotos
- Videos
- Podcasts
- Recrutainment
- Software
- Tests
- Umfragen
- Studien
- Ratgeber
- Newsletter
- Anleitungen
- Fallstudien
- E-Books
- Illustrationen
- FAQ
- Interviews
- Webinare
- Whitepaper
- Checklisten
- Apps
- Cartoons
- Blogs/Vlogs
- Vorlagen
- Slideshares
- Unternehmensnews
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