A good text, a strong image, a short clip – storytelling sells!
Content marketing is indispensable in today’s corporate communication. With relevant, informative, or entertaining texts and accompanying content, target groups are directly addressed, multipliers are activated, and ultimately, customers are gained. A well-thought-out content strategy is at the beginning of the journey. And those who persevere will be rewarded with more visibility, improved brand perception, and ultimately new customers, i.e., conversions. awikom is happy to accompany you from the starting signal to the finish line.
Good text is often the biggest challenge, because it must not only arouse the reader’s interest but also be linguistically adapted to the respective target group. If the content is meaningfully structured, it shows at a glance what it contains.
The stylistic device of the time is storytelling. Good stories stay in our memory because the brain stores them in long-term memory.
“Talk” to your customers and prospects about the human aspects of your business. This creates a sense of “we” that brings you sympathy and, in the medium term, a stable customer relationship.
Strong images should underpin the statement but always appear authentic and not distract from the text.
Tell the benefits of your product in a short video.
If the text manages to appeal to the senses and emotions of the target group, the foundation for content marketing has been successfully laid.
5 Reasons why our texts become good content:
Because we explain complex interrelationships understandably.
Because we write search engine optimized (SEO).
Because we offer your whitepaper as an exclusive download.
Because we successfully set up your newsletter.
Because we find the right language for web and social media.
Content Marketing is more than just good text
If you only think of various text types when you hear the term content, you’re overlooking a multitude of other exciting formats:
- Press releases
- Advertorials
- Infographics/Diagrams
- Photos
- Videos
- Podcasts
- Recrutainment
- Software
- Tests
- Surveys
- Studies
- Guides
- Newsletters
- Instructions
- Case studies
- E-books
- Illustrations
- FAQ
- Interviews
- Webinars
- Whitepapers
- Checklists
- Apps
- Cartoons
- Blogs/Vlogs
- Templates
- Slideshares
- Company news
Barbara Schleper, responsible for Content Marketing at awikom, says:
“What counts in good content today are relevance and recipient benefit. The goal is to address interested parties on the right platform at the right time and offer them interesting, relevant, and informative – in short: valuable – information. The company itself and its products should not play the main role. This way, they demonstrate competence instead of just promoting it, and establish themselves or their company as experts and reliable advisors. By gaining trust in their target group, they build a good reputation, which is the basis for future business.”
“Content marketing truly becomes powerful when it not only explains but also inspires – especially for products that require explanation. With our approach, we have shown how technical in-depth understanding and digital storytelling can be translated into measurable visibility and genuine relevance for micro-seals.”
Jakob Kwiatkowski, Director Marketing & Lead Generation – Freudenberg Sealing Technologies
Profile on LinkedIn
Micro-seals made visible – Successful content marketing for complex technology
For Freudenberg Sealing Technologies, we had the opportunity to realize a complex content marketing project in 2024/2025: the development of a multi-page, keyword-optimized landing page around the challenging topic of micro-seals: all texts, visualizations, animated 3D models, and professional video formats. The goal was to make the products, which require explanation, more visible and tangible through effective storytelling and multimedia content, while also preparing them in an easily understandable way. Potential new customers, as well as developers and design engineers, were to be specifically informed and made aware of this highly specialized business area.
The Challenge:
Content Strategy for Communication in the Micrometer Range
Micro-seals are tiny – and often part of complex components whose end applications are not always known even to Freudenberg Sealing Technologies. Our task was to illustrate the product specifics in such a way that technical decision-makers could concretely imagine where and how FST seals could be used in their own applications. To achieve this, we spoke with various specialists and developed content for several sub-pages – in German and English.
Our Solution:
A successful mix of various content marketing modules
- Landing page concept with clear structure, vivid storytelling, and technical depth
- Highly technical application-related texts from an SEO perspective, appealing to both humans and algorithms
- High-quality 3D visualizations based on STP data, including realistic textures and animated functions
- Authentic video formats Development of a concept, video shoot with employees, and post-production for various application scenarios – as a long version for the website and a compact social clip for LinkedIn
The Result:
Visibility across all channels
The content works: specialist articles in relevant media provide additional reach, the social clips generate attention on LinkedIn, and the landing page ensures sustainable visibility among the target group. A project that shows how technical excellence and creative communication can be precisely conveyed.
Furthermore:
For Freudenberg Sealing Technologies, we have been writing whitepapers, specialist articles, press releases, and website texts since 2013. We also implement targeted measures for external visibility – for example, through a backlink campaign with placed specialist articles on sealing solutions for robotics and hydrogen applications in online trade media. These link to relevant topic pages and sustainably support the desired SEO strategy.
Content Marketing needs a content strategy
A successful content strategy is based on at least 6 cornerstones:
- It addresses the company
- It provides added value to the user
- It is based on relevant and high-quality content
- It is planned and actually pursues a strategy
- It allows for short-term changes
- It includes the appropriate platforms
Content marketing focuses on increasing your company’s visibility. Your brand and image are strengthened and conversions (leads) are generated.
With 25 years in the market and countless published press releases and specialist articles, we have the experience needed for results-oriented content management. In particular, we understand your products and services and are able to explain them clearly and engagingly to create the necessary added value. We know the appropriate channels and populate them with your content tailored to the target group.
This not only gets you into the minds of potential customers, but your website also benefits from unique and high-quality content. Your website ranking on Google largely depends on the quality of your content and the added value it provides to visitors.
And finally…
Traditional advertising and content marketing complement each other perfectly. A targeted advertising campaign, whether print or online, generates high attention, strengthens your image, and creates a recognition effect with the customer.
Coupled with good content marketing, you ensure that your company stays in people’s minds: as a competent partner and expert in their field, as the one to contact to solve a problem.
Our customers speak for us
