Corporate Design for Your Brand
A distinctive corporate design strengthens your brand’s recognition and gives your company an authentic face in communication. Corporate design is more than just a nice logo. Striking visual worlds, clear messages, and modern typography shape the visual perception of your brand and thus the image of your company.
In this way, you clearly and unmistakably distinguish yourself from your competitors and present a professional appearance. Authenticity and high recognition value support your advertising both in print and on your website and in your digital communication.
5 Reasons Why You Can Trust Our Design Expertise:
Because we master corporate design both online and offline
Because we create distinctive visual worlds (corporate photography)
Because we can communicate in your company’s language (corporate language)
Because we know that good design sells successfully
Because we are aware that first impressions count
Corporate Design as an Essential Part of a Successful Corporate Identity Strategy
When you realize that your corporate identity needs to be redefined or updated, we will discuss your goals together in an approximately 3-hour workshop. During this workshop, we define markets and decision-makers. We clarify whether you seek a homogeneous national or international presence or require country-specific solutions.
Once the framework and goals are clear, we develop design solutions for your new CD within the agreed budget. We pay particular attention to the flexible use of the new templates. Whether in a brochure, on your website, on social media, or in your digital communication, it must always be immediately clear who is sending the message. Your brand will gradually become firmly rooted in the minds of your customers and prospects.
We offer modern logo design up to a complete corporate design. Fonts and imagery for both print and web are included in the Corporate Design Manual.
Of course, we also work precisely and cost-effectively within existing corporate guidelines and implement established corporate designs according to specifications. With our understanding of B2B communication and our expertise in communication design, we achieve the optimal implementation of your brand message. Your company will receive a distinctive appearance that artistically captures the corporate identity.
Benefit from a synthesis of aesthetics and content from a single source.
Trade Fair Appearance as a Brand Experience
A well-thought-out corporate design unfolds its full effect when it is consistently applied across all communication channels—including physical spaces. At trade fairs, the first impression counts: the booth is often the first physical touchpoint with your brand.
We develop booth concepts that translate your corporate design into the space—convincing visually, functionally, and emotionally. From graphic design to accompanying print materials and digital presentations at the stand: we ensure a cohesive appearance that brings your brand to life.
As experts in modern presentation techniques, we also design virtual trade show booths and showrooms with an individual, CD-compliant product presentation tailored to your needs.
Corporate Design with Development for Print and Online Applications
- Business stationery
- Brochures
- Advertisements
- Flyers
- Web design
- Banners
- Newsletters
- Trade fairs and exhibitions
- Photography
- Infographics
- Illustrations 2D/3D
- Video
- Social media
“awikom is far more than just an agency for us – they have been a strategic, reliable partner for many years, understanding our complex track & trace and inspection solutions and translating them into well-thought-out, cross-media communication. Whether it’s corporate design, content marketing, website, technical articles, video, or trade fair presence – the awikom team thinks ahead, designs creatively, and makes our brand visible internationally.”
Gabriele Bartell, Marketing Manager – LinkedIn-Profil
ALLTEC Angewandte Laserlicht Technologie GmbH / Laetus Division
More Than an Agency: Communication Partner of Laetus Since 2012
Since 2012, awikom has supported Laetus as a communication partner, providing full-service solutions that seamlessly combine consulting, design, and implementation. The goal: to make complex technologies easy to understand and to position them visibly across all channels. Read more...
A Brand Presence with a System: Corporate Design and Full Service
As a specialist in inline quality control, serialization, and track & trace, Laetus operates in highly regulated industries – from pharmaceuticals and medical technology to the consumer goods sector. To clearly communicate the benefits of these sophisticated technologies, the company has relied on awikom’s expertise for over a decade. Together, we have developed and implemented a consistent, cross-media, and international brand presence.
Our Standard: Communication with Depth and Vision
Laetus offers advanced systems for secure packaging processes – a complex topic that requires explanation and holds great relevance in international markets. This is where the strength of our collaboration lies: awikom succeeds in capturing technical content precisely, making it easy to understand, and presenting it in a powerful way. The result is a modern corporate identity in words, images, and video.
Visual design plays a central role in this: it must build trust, convey innovation, and work across all channels – from product datasheets and videos to international trade show campaigns.
The Academy at the Core – Communication Meets Identity
A standout highlight: the visual and communicative development of the Laetus Track & Trace Academy. From the logo and key visual to presentations, invitations, and brochures – awikom positioned the Academy as an independent sub-brand within the corporate design, handling the design, imagery, and editorial content.
A Well-Coordinated Team for All Communication Tasks
Whether for new product lines, trade show appearances, or global marketing campaigns – awikom supports Laetus across the full spectrum of corporate communications:
- Development and design of print and online media in line with corporate design
- Copywriting for brochures, ads, newsletters, and website
- Social media kick-off: from editorial planning to implementation and support of the first campaigns
- Press relations including trade articles, press releases, and editorial contacts
- Photography, video, and illustrations for impactful marketing communication
- Event and trade show support – from planning to accompanying communication
- Communication consulting and strategy development around brand positioning and media work
- Maintenance (SEO) and expansion of the website in three languages
- Media planning and implementation of cross-channel measures
- Development of sales-supporting presentations
The advantage for Laetus: a full-service agency “right next door” that doesn’t just design, but thinks strategically, creatively, and with technical understanding.
Result: Strong Presence, Consistent Brand Image
Through ongoing collaboration, Laetus has built a consistent, professional external image – across markets, target groups, and media – visible in trade publications, at trade fairs, in the digital space, and in direct customer interactions. Whether through well-researched technical articles, attention-grabbing trade show themes, or clear visual brand leadership – the communication consistently supports Laetus’ positioning as a technology leader and contributes to internal brand development as well.
Moving Forward Together
Going forward, awikom will continue to support Laetus in developing its brand – with ideas that work and communication that makes an impact.
“Throughout my career, I have collaborated with Verena Hladik and her team awikom on a wide range of marketing projects and campaigns. As a full-service agency, they supported my team and me with the conception and implementation of successful trade fair concepts, classic marketing materials such as brochures, promotional flyers, advertisements – whether digital or print. They also managed our press activities – from placing editorials to distributing press releases. Even the development and implementation of a new corporate design within just six months was an exciting and highly successful project with awikom.
Whether working with SMEs or international corporations with matrix organizations, Verena Hladik and awikom engage with their clients as equals. Their solution-oriented service mindset is evident throughout the entire team – “can’t” is simply not in their vocabulary. I have always experienced awikom as a highly reliable and competent project partner who contributed to the success of our marketing campaigns with creativity and a strong network of qualified suppliers. That is why I can wholeheartedly recommend awikom.”
Petra Roth, Senior Manager, Market Development
Thermo Fisher Scientific
Corporate Design for the Thermo Fisher Scientific Brand: A Success Story for Over a Decade
Thermo Fisher Scientific is one of the world’s leading providers in the field of science and research. Under the Thermo Scientific brand, the company offers a comprehensive product portfolio – from laboratory equipment and consumables to high-end technologies such as mass spectrometry and chromatography, as well as applications in molecular biology, clinical diagnostics, and protein analysis. Read more...
For over a decade, Thermo Fisher Scientific has relied on awikom’s B2B expertise for corporate design, campaign execution, and marketing communication in the life sciences sector.
Since 2011, Thermo Fisher Scientific has trusted awikom’s B2B communication expertise for global brand communication projects. Over the course of our collaboration, the corporate design guidelines have changed several times, continually presenting exciting challenges in terms of adaptation, creative performance, and consistent brand management. Our partnership is characterized by mutual trust, clear communication, and a genuine passion for shared success.
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