As an experienced social media agency, we help companies strategically expand their professional visibility on social media. Whether on LinkedIn, Instagram, YouTube, or Facebook – we ensure that your content is strategically planned, professionally executed, and seen by your target audience.
In B2B communication, social networks are indispensable today: they make your company visible, strengthen your employer brand, and enable direct interaction with customers, partners, and talent. The important thing is not just to be present – but to deliver relevant content.
Many medium-sized companies ask: “Is social media even worth it for us?” Our clear answer: Yes – if it is used strategically, authentically, and purposefully.
5 Reasons Why We Are the Right Social Media Partner for You:
Because we know what people in a professional environment want to read
Because we write good, engaging posts
Because we make social media plannable
Because we turn (almost) every snapshot into a meaningful image
Because we support your recruiting with authentic company insights
Not every company needs every channel. We analyze your target audience, your communication goals, and your resources – and based on that, we recommend the appropriate platforms:
The central platform for B2B communication and professional positioning. Ideal for industry news, recruiting, content seeding, or project insights.
We develop your LinkedIn strategy, revise your profiles, and deliver content that resonates. If desired, we offer a workshop so that you understand the rules of the game for LinkedIn and can use it successfully.
Emotional, visual, and ideal for employer branding. Especially suitable for companies that want to appeal to people – whether as an employer or as an innovative mid-sized business.
We support you with image concept and implementation, stories, reels, and editorial concepts.
Especially in combination with Instagram still valuable – for example, for event announcements, regional campaigns, or maintaining existing customers.
We ensure a consistent appearance and cross-channel content.
Moving images bring content to life – from product videos to behind-the-scenes series of everyday work. Convince with authentic videos from our video production with our own studio in Lorsch.
In most industries now outdated. We will review with you whether maintenance is still worthwhile – or whether switching to LinkedIn is the better option.
“Working with awikom enabled us to look beyond our own horizons and bring new, fresh ideas into our communication. The awikom team supported us excellently – both in the conceptual phase and in high-quality implementation. On top of that, the collaboration was simply enjoyable. Many thanks to a great team!”
Ralf kleine Brörmann, Marketing Manager at Erich Jaeger
Erich Jaeger, a global leader in high-quality connector and cable systems, relied on awikom's expertise to build its social media presence. The goal of the two-year collaboration was to sustainably increase brand awareness and visibility, with a focus on the German and U.S. markets, while laying a solid foundation for the company to independently continue its social media activities. Read more...
At the start of the collaboration, awikom conducted individual LinkedIn training sessions, including profile checks for the Erich Jaeger team, to ensure optimal preparation for the challenges of social media marketing.
To kick off a successful social media presence, we developed and implemented initial strategic campaigns. These included a campaign focusing on technical topics related to the Erich Jaeger product portfolio, another highlighting the company’s social and sports sponsorship projects, and a social campaign supporting employee recruitment. The result was a social media presence that authentically combines technological expertise, corporate social responsibility, and employer branding – enabling holistic and genuine B2B marketing communication for Erich Jaeger.
Our services included:
• Regular content planning and creation
• All images and videos for LinkedIn, Facebook, and Instagram were conceptualized, produced, and tailored specifically to each platform – both in terms of content and visuals.
In addition to building the social media presence, awikom supported Erich Jaeger with a wide range of editorial and visual content, including:
• Press releases
• High-quality whitepapers
• Regular newsletters
• Website news
• Professional video and photo productions in Friedberg, Bruchsal, and Koprivnice – Vlcovice, Czech Republic; including a detailed video documentation at the logistics company Kirchner und Partner: connector cables in action.
These efforts strengthened the brand’s presence and led to higher engagement rates within the target audience.
With a cohesive visual concept, we also ensured that the corporate design remained consistent across all platforms – from infographics and datasheets to machine signage. This enabled a unified and seamless B2B marketing communication strategy, delivered from a single source. The focus was always on authentic, relevant, and high-quality content with lasting impact.
Clear improvements in reach and engagement became visible shortly after the start of the collaboration. Following a successful rollout, Erich Jaeger’s marketing team took over the social media channels independently – with a clear strategic foundation, established processes, and strong initiative. This is what modern collaboration should look like.
Our Services
Tip: Our “Social Media 1×1” workshop is the perfect introduction to professional social media use!
Mini Workshop “Social Media 1×1” – Compact & Concrete
You want to organize your social media activities internally – or get an overview first? Then our compact workshop is just right.
We provide you with concise, practical knowledge and many tips for starting or optimizing your presence – tailored individually to your company.
The workshop is aimed at marketing managers, executives, or employees who want to finally approach social media in a structured and professional way.
Frequency depends on the platform, target audience, and resources. For LinkedIn, one high-quality post per week is a good start. Instagram thrives more on regularity – two to three posts per week (including stories) are ideal. The important thing is continuity rather than quantity.
Both. But especially in the B2B area, quality counts more: you want to be seen by the right people – decision-makers, professionals, or partners. A post with 200 relevant views often brings more than 10,000 irrelevant clicks.
Yes – many companies do this successfully. The requirement is a good understanding of platform mechanics, clear responsibilities, and an editorial plan. Our workshop helps you build exactly that. We are happy to support you at the start and jump in when needed.
Users are not looking for advertising, but for insights and orientation. Especially effective are:
LinkedIn is the most important channel in B2B – internationally as well as in the DACH region. Instagram is well suited for employer branding. Facebook can be useful as a supplement, especially locally. YouTube or Shorts are ideal for explainer videos, product applications, and employer campaigns. Xing is currently hardly relevant.
No – quality over quantity. Better two well-maintained channels than four half-dead profiles. We help you with selection and targeted entry.
Social media is not a sprint, but a marathon. First effects (e.g., visibility, followers, interaction) appear after a few weeks. Sustainable brand awareness, applications, or inquiries usually emerge in the period of 3–6 months – depending on activity and objectives.
That depends on the scope. We offer flexible models – from one-time consulting and training to ongoing management. The “Social Media 1×1” workshop is ideal for getting started and costs 500 euros. For individual management, we are happy to create a suitable offer.
You want to use social media strategically for your company – but don’t know where to start? Or need support with professional implementation?
We will advise you personally and develop a solution that fits your company.
Content Marketing, PR, and Social Media