VIDEO PRODUCTION FOR B2B COMPANIES WITH PRODUCTS THAT REQUIRE EXPLANATION
Technical products, complex services, specialized target groups: in the B2B environment, text and images alone are often not enough. Video makes the difference – because it explains what others can only describe.
awikom is a B2B video production agency for industrial and technology companies, creating videos that are strategically conceived, professionally produced, and measurably deployed. Productions are realized in our own studio in Lorsch, at your location, or in a hybrid setup – from the initial idea to publication on your website, LinkedIn, or at trade fairs.
Steffen Buchert, Design, photography, video and AI-assisted visual creation
B2B videos:
why motion content matters strategically today
Video is no longer just an additional channel in B2B. Current studies show that B2B decision-makers actively use video when selecting vendors, industrial companies regard it as the most effective content type – and 91 percent of all companies already count video among their established marketing tools.
78 %
of B2B marketers actively use video in their communication
LinkedIn B2B Marketing Benchmarks 2025
76 %
of B2B marketers use video as a content format – and investment continues to grow
CMI B2B Content Marketing 2025
91 %
of all companies use video as a fixed marketing tool
Wyzowl State of Video 2026
Industry-specific evidence: manufacturing and mechanical engineering
For industrial companies, the Content Marketing Institute provides the strongest evidence: 85 percent of manufacturing marketers say that LinkedIn delivers the greatest value for their company compared to other social media platforms. Video plays a central role here – 40 percent cite YouTube as an important channel, which CMI attributes to the particular popularity and effectiveness of motion content in manufacturing marketing.
Source: CMI Manufacturing Content Marketing: Benchmarks, Budgets, and Trends 2025
LinkedIn context
LinkedIn recorded 30 percent growth in video consumption in 2025 – and video generates 1.4 times more engagement there than static formats. Especially for B2B visibility, thought leadership, recruiting, and explaining technical content, this is the most relevant platform.
Source: LinkedIn Business Marketing, 2025
What sets awikom apart from a pure production company
Strategy & Communication
We are not filmmakers who ask afterward what needs to be communicated. awikom develops video content from the communication strategy itself – with 25 years of experience in B2B communication for industry and technology.
Studio & Production
Our in-house audio and film studio in Lorsch offers everything needed for professional productions under one roof: greenscreen, state-of-the-art studio technology for video and audio, make-up artist, post-production with editing, animation, and sound. Multilingual output included – for international sales.
Content That Delivers Results
We do not just deliver moving images. From the very beginning, we think about the message, the target audience, and the channel – and in the end, we deliver content that works on websites, at trade fairs, on LinkedIn, and in sales.
In-house studio. Short distances.
Professional results.
awikom’s film studio is located in Lorsch – right in the triangle between Frankfurt, Mannheim, and Darmstadt. Greenscreen, modern recording technology, in-house post-production: everything that defines professional video production under one roof.
Short travel times for clients from the Rhine-Main area, the Rhine-Neckar metropolitan region, and the entire German-speaking market. Or we come to you – with mobile equipment for on-site shoots.
The studio offers:
- Greenscreen studio for live-action filming and compositing
- Professional video and audio technology
- Animation production and 3D data integration
- Make-up artist for interview productions
- Multilingual delivery in various formats
Effective video formats for industry and B2B
An explainer video makes visible what is difficult to put into words: technical processes, complex product functions, multi-stage workflows. awikom produces explainer videos as animation, live action, or a hybrid format – depending on what presents the content most clearly.
Typical fields of application: product launches, sales support, trade fair presentations, website landing pages. Explainer videos published on YouTube also generate additional search engine reach – YouTube is the world’s second-largest search engine.
A product video showcases industrial products and technical services in a targeted way – with all the details that a still image cannot convey: functional sequences, materials, operating conditions. This convinces decision-makers in the B2B environment faster than any product brochure.
According to Wyzowl, 72 percent of consumers report that video has actively influenced their purchasing decision – in the B2B context, where multiple decision-makers are involved, this effect is particularly strong. Anyone who does not occupy this touchpoint leaves it to the competition.
Source: Wyzowl State of Video Marketing 2025/2026
A corporate film shows who a company is – beyond product data and service overviews. Values, culture, mindset: these can be communicated more credibly through moving images than in any text. awikom develops corporate films that fit your positioning and resonate with your defined target group – whether on the company website, at trade fairs, or on LinkedIn.
Skilled professionals choose employers before they even apply. A professionally produced recruiting video communicates work culture, team dynamics, and the meaningfulness of the role in 60 to 120 seconds – authentically and credibly.
awikom produces recruiting videos in its own greenscreen studio or mobile on location. Delivered in various formats: for LinkedIn, career pages, and job boards.
Post-production often holds even more potential than the shoot itself. Greenscreen technology enables any background and compositing – products appear in use, graphics build up, 3D data is integrated. Editing, animation, and sound shape the raw footage into a professional final product.
awikom delivers in all common formats and languages. Subtitles, lower thirds, and independently produced language versions are standard.
How an awikom video production works
Consulting and concept development
We listen, think along, and develop a storyline based on your briefing and goals. Message, target group, and channels are considered from the very beginning – whether for your website, a trade fair, or social media.
Filming and production
In-house studio with greenscreen, modern video and audio technology, experienced team. Make-up artist on request. Efficient workflows that save you preparation time and stress.
Post-production
Editing, animation, sound: everything under one roof. Delivery in multiple languages and formats is possible. 3D data, compositing, and graphic integration available on request.
Distribution
On request, we also support targeted publication – on social media, your website, in sales, or at trade fairs.
Showreel – video productions that convince
Curious about our work?
In our showreel, we present examples from various areas:
Technical explainer videos, emotional product videos, recruiting clips and more.
Choose videos that strengthen your brand and clearly support your goals.
Let’s realize your next project together now.
Hans-Joachim Karl
Head of HVDC Service Germany, Hitachi Energy, Mannheim
Hitachi Energy – Strong content toolkit for modern social media recruiting
To attract new colleagues for the HVDC Service division at the Mannheim site, Hitachi Energy relied on the video production expertise of agency awikom. The goal was to authentically address potential applicants, provide insights into day-to-day work, and make the meaningfulness of the role tangible.
Employer branding with video content that works
Three Hitachi Energy employees stood in front of the camera in the awikom greenscreen studio. In short, authentic testimonials, they shared what makes their work special: from responsible projects and international team spirit to their contribution to the energy transition.
The result:
- 9 individual clips with strong statements for different platforms
- 3 full-length videos for the career website, LinkedIn & additional channels
The videos can be used purposefully across various recruiting channels and credibly communicate why applying is worthwhile.
Document posts for social media recruiting
To complement the video content, the awikom team created platform-optimized PDF posts in document format. These supported the campaign with:
- Strong core messages about the meaningfulness and variety of the job
- Visual preparation in the Hitachi Energy look
- Clear calls to action including QR code for applications
This prepared the content optimally for LinkedIn, Xing, and other channels and distributed it in a visually appealing way.
LinkedIn training for multipliers
Another component was a hands-on LinkedIn training session as part of the Hitachi Energy Service Summit. Around 60 employees received practical tips on how to:
- optimize their profile for professional networking,
- share posts and videos strategically,
- increase reach through likes, comments, and reposts.
This meant that not only content was produced, but the workforce was also activated to act as multipliers and strengthen employer branding from within the team.
The result: a scalable content toolkit
By combining video testimonials, social posts, and employee training, the collaboration with awikom created a versatile recruiting toolkit designed to deliver long-term impact. Every employee has access to up to 15 post variations – ideal for consistent and organically growing employer branding on LinkedIn and beyond.
Let’s talk about your video project
In an initial meeting, we clarify the message, target group, formats, and the most meaningful next steps.
Design, photography, video and AI-assisted visual creation
Why do social media clips work so well on LinkedIn?
LinkedIn saw a 30 percent increase in video consumption in 2025. Short, concise clips generate 1.4 times more engagement there than static formats. awikom produces social media videos specifically for B2B platforms: designed for the feed, optimized for the format, with a clear message in the first three seconds.
Source: LinkedIn Business Marketing, 2025