Content marketing – added value for the user

Content marketing has become an indispensable part of corporate communications today. With relevant, informative or entertaining texts and accompanying content, target groups are addressed directly, multipliers are activated and, ultimately, customers are won. A well thought-out content strategy is at the beginning of the journey. And those who have enough perseverance will be rewarded with better visibility, improved brand awareness and, in the end, with new customers, i.e. conversions. Awikom will be happy to accompany you from the start to the finish line.

5 reasons why our texts become good content:

because we explain complex contexts in an understandable way

because we write search engine optimized (SEO)

because we offer your whitepaper as an exclusive download

because we are successfully setting up your newsletter

because we find the right language for the web and social media

A good text, a strong image, a short clip – storytelling sells

A good text is often the greatest challenge, because it not only has to arouse the reader’s interest, but also has to be linguistically adapted to the corresponding target group. If the content is well structured, it shows at a glance what it is made of.

The stylistic device of the time is storytelling. Good stories stay with us because the brain stores them in long-term memory.
“Talk” to your customers and prospects about the human aspects of your business.
By doing so, you create a WE feeling that will win you sympathy and, in the medium term, a stable customer relationship.

Strong images should underpin the message, but always appear authentic and should not distract from the text.

Share the benefits of your product in a short video.

If the text manages to appeal to the senses and emotions of the target group, the foundation for content marketing has been successfully laid.

Content marketing is more than just good text

If you only think of different types of text when you hear the term content, you are overlooking a multitude of other exciting formats:

Press releases
Advertorials
Infographics / charts
Photos
Videos
Podcasts
Recrutainment

Software
Tests
Surveys
Studies
Guidebooks
Newsletters
Instructions

Case studies
E-books
Illustrations
FAQs
Interviews
Webinars
Whitepapers

Checklists
Apps
Cartoons
Blogs / Vlogs
Templates
Slideshares
Corporate News

Barbara Schleper, responsible for content marketing at awikom, says about this

“What counts for good content today is relevance and recipient benefits. The goal is to address interested parties on the right platform at the right time and to offer them interesting, relevant and informative – in short: valuable information. Your own company and your own products shouldn’t play first fiddle. In this way you demonstrate competence instead of just advertising it and establish yourself or your company as experts and reliable consultants. By gaining trust in your target group, you develop a good reputation, the basis for future business.”

Content marketing needs a content strategy

A successful content strategy is based on at least 6 cornerstones:

It relates to the company
It brings added value to the user
It is based on relevant and high quality content
It is planned and actually follows a strategy
It allows for short-term changes
It includes the appropriate platforms

Content marketing focuses on increasing the visibility of your business. It strengthens your brand and image and generates conversions (leads).

With 20 years on the market and countless published press releases and specialist articles, we have the experience you need for results-oriented content management. In particular, we understand your products and services and are able to explain them in a comprehensible and exciting way in order to create the necessary added value. We know about the appropriate channels and use them with your content in a target group-oriented manner.

Not only does this get them into the minds of potential customers, your website also benefits from unique and high-quality content. Your website ranking on Google largely depends on the quality of your content and the added value it offers visitors.

And finally...

Classic advertising and content marketing complement each other perfectly. A targeted advertising campaign, whether in print or online, generates a high level of attention, strengthens your image and creates a recognition effect among customers.

Coupled with good content marketing, you ensure that your company stays in people’s minds: As a competent partner and specialist in your field, as the one who needs to be contacted in order to solve a problem.