awikom: Your Partner for Technical PR and Trade Press Relations in B2B
Successful press relations for technical products and services is far more than just distributing news – it tells the story of your company, conveys your values, and strengthens the perception of your brand.
As a PR agency with a technical focus, we bring your innovations, products, and ideas exactly where they need to be seen: in the trade press – both print and online.
Especially in B2B sectors such as mechanical and plant engineering, technical services, chemicals, pharmaceuticals, laboratory, electronics and electrical engineering, automation, research and development as well as software, targeted press relations are a crucial lever for visibility, trust, and market perception.
5 Reasons for Successful Press Relations with Us:
Because we have extensive expertise in technical and user articles
Because we bring solid technical background knowledge
Because we work closely with editors and are practice-oriented
Because we use up-to-date distribution lists and achieve high visibility
Because we recognize trends and position your topics appropriately
Our Services for B2B Communication and Trade Press Relations
We understand your business and your industry. Our technical editorial team develops content that underlines your expertise while meeting journalistic standards. We rely on cross-media communication to distribute your topics through the right platform.
We Create and Place
- Press releases for trade journals, portals, and online magazines
- Technical articles and white papers that convey technical competence
- User reports that illustrate real use cases
- Interviews and statements to position you as an industry expert
- Content seeding through adapted texts for website, social media, and your newsletter
Single Source – Multiple Media: Your News Across All Channels
“Press relations are a central component of our communication mix. Especially in the digital age, we appreciate awikom as an agile and competent partner at eye level, who understands technical content and thinks from the reader’s perspective at the same time. awikom continually impresses us with fresh ideas and convincing concepts – the success is clearly recognizable and measurable.”
Wolfgang Mörsch, Head of Marketing Communication, ZwickRoell GmbH & Co. KG
Strong Presence in the Trade Press: Successful Press Relations for ZwickRoell
For over 15 years, awikom has ensured continuous and effective media presence for ZwickRoell in the trade press. Learn more about our way of working as a PR agency for industrial companies...
Press Relations for ZwickRoell:
A PR Success Story
When ZwickRoell was looking for a PR agency for the German-speaking region in 2009, they chose awikom – and thus an experienced partner for technical trade press relations.
Since then, we have supported the company with custom-tailored strategic press relations for technology companies – editorially, organizationally, and consultatively.
The Challenge:
Making Technical Competence Visible
From the outset, the goal was to anchor ZwickRoell’s innovative strength and technical leadership as a provider of testing machines and systems in the German-language trade press. Awikom took over the complete implementation of the press relations – from text creation to media contacts to the organization of press events.
The PR team at awikom prepares technically complex content on a solid journalistic basis – clearly, media-appropriate, and with real added value for trade editorial offices.
A Successful Mix of PR Components
The following services are now an integral part of the collaboration with ZwickRoell:
- Editing and distribution of press releases throughout the entire DACH region
- Maintenance and strategic expansion of the press distribution list
- Press portal with all press releases and image material available for download https://pr.awikom.de/zwick-roell
- Placement of technical articles, user reports, and interviews
- Regular PR consulting and topic coordination
- Coordination of the annual press conference as part of the testXpo in-house exhibition
- Optimizing image material for print and online
- Publication on PR portals and specialty portals
- Evaluation & analysis of media work
Highlight:
Press Conference for testXpo
A central element of the collaboration is the annual trade press conference as part of testXpo – an important component of B2B communication in the technical environment.
Our Services Around the Press Conference
Preparation
- Topic planning together with ZwickRoell
- Targeted selection of relevant topics for trade journalists
- Editorial creation of all press releases
- Selection of editorial offices from mechanical engineering, medical technology, plastics engineering, metal, automotive industry, quality assurance, and polytechnology
- Inviting the journalists
Execution
- Organization of tours through testXpo for interested editors
- Presence in Ulm as a contact person and moderator
Follow-up
- Sending final press texts with prepared image material
- Agreement and implementation of exclusive technical articles and user reports with interested editorial offices
The result: A structured, media-effective event that positions ZwickRoell as an innovation leader for accurate test results in material and component testing, enabling high-quality technical communication.
Measurable Results:
Press Relations with Impact
The numbers speak for themselves:
In 2024 alone, we were able to publish 134 PR releases and 19 technical articles – in 44 German-language trade media.
Looking Ahead with Vision
Looking toward 2025, we continue our partnership – with a clear mission:
awikom remains a strategic partner for professional press relations, technical communication, and long-term media presence.
“Working with awikom has been a real asset for us – reliable, strategically thought-out, and spot-on in terms of content. Whether whitepapers, technical articles, or press releases: the agency delivers in-depth content that truly reaches our target audiences. We were particularly impressed by their instinct for technical details. We also benefit from high-quality texts from awikom for our internal communications, which convey complex information clearly and convincingly.”
Ulrike Reich, Head of Corporate Communications at Freudenberg Sealing Technologies (2015–2025)
Technology Delivered with Precision – Editorial Excellence for Freudenberg Sealing Technologies
For over a decade, we have accompanied Freudenberg Sealing Technologies as an editorial partner. Our mission: to prepare complex technical content in an understandable, precise, and media-appropriate way. Whether whitepapers, technical articles, or press releases — we translate highly technical solutions into relevant communication for specialist audiences.
The Challenge:
Understanding Technology and Asking the Right Questions
Freudenberg Sealing Technologies is an innovation leader in sealing technology—with solutions for applications often hidden deep inside machines and systems. Our task is to make this complexity tangible. To achieve this, we conduct interviews with developers, analyze technical information, and research extensively in specialized areas such as developing new materials for hydrogen applications or floating offshore wind turbines.
We cover sealing solutions with different focuses for application areas such as the automotive industry, wind power, process engineering, hydrogen technology, robotics for the aftermarket, and e-mobility.
Since 2013, we have been writing:
- Whitepapers and Technical Articles
with depth—targeted at decision-makers in development and design - Press Releases
and contributions for market overviews and specialist portals that set the agenda - Advertorials
that inform rather than promote - Editorial Support for Events
, e.g., for the “85 Years of Simmerring” anniversary—with extensive research, historical context, and a feel for brand-defining milestones - Texts for Intranet and Presentations
that convince internally just as professionally as they do externally
The Result:
Technical Expertise Meets Communication Power
Whether as a strategic sparring partner or as an extended arm of the communications department, we deliver content that builds trust—with editors, experts, and our own employees. This creates visibility that is not only seen but understood.
Are you looking for a PR agency for strong press relations in the technical environment?
Whether continuous media work, targeted technical articles, or successful press events – we support you in your strategic press relations.
Storytelling – More Than Just News!
Your products, technologies, and projects have a story to tell. Our approach therefore goes beyond simply distributing news: we work with you to develop the core of your story and translate it into compelling content – whether for press releases, technical articles, or user reports.
Do You Need an Agency That Truly Understands Your Technical Topics?
We bring your products and services into the trade media – expertly and convincingly. Get in touch with us:
Press Relations, Content Marketing, and Social Media
Barbara Schleper
06251 17550-12
Member of the German Association of Specialist Journalists
